We’ll work with you to define your Ideal Customer Profile (ICP) based on key criteria such as location, the type of products or services you offer, the kinds of companies you’ve successfully worked with in the past, and the businesses you aspire to work with moving forward. This information helps us build highly targeted and relevant lead lists. You can either provide us with your own set of criteria for list building, or share an existing list of ideal customers that we can use as a model to generate new prospects—or even begin outreach to that list immediately. This ensures every campaign starts with the right foundation.

Once your Ideal Customer Profile (ICP) is defined, we begin building custom contact lists tailored to those exact specifications. Using tools like LinkedIn, ZoomInfo, and Apollo, we source contacts that match your target industries, locations, company sizes, and decision-maker roles. Each lead is then enriched with accurate, up-to-date information—including email, phone number, and job title—to ensure high deliverability and relevance. Whether we’re modeling off a list you provide or building from scratch based on your criteria, our goal is to deliver a clean, actionable list that aligns with your sales objectives and is ready for immediate outreach.

Once your custom contact list is finalized, Automotion Dynamics initiates a multi-channel outreach campaign tailored to the package you’ve selected:

• Starter Package: Focuses on email sequences, delivering personalized messages to engage your prospects effectively.
• Growth Package: Includes all features of the Starter Package, with the addition of cold calling to directly connect with potential clients and enhance engagement.
• Pro Package: Encompasses all features of the Starter and Growth Packages, and further incorporates LinkedIn outreach, allowing for professional networking and direct messaging to your target audience.

Each campaign is meticulously aligned with your Ideal Customer Profile (ICP) and messaging strategy to maximize relevance and response rates. Our integrated approach ensures that your outreach efforts are cohesive across all channels, driving meaningful interactions and conversions.

Once the custom contact lists are built and enriched, they are seamlessly delivered into your CRM, where automation takes over. Each contact is enrolled in a structured 7-touch email sequence designed to build awareness, spark interest, and drive engagement. These touches are thoughtfully spaced and personalized to resonate with your audience and increase the chances of a response. The ultimate goal of this campaign is to book qualified discovery meetings—either with your Director of Applications Engineering, your Engineering Team, or our in-house Sales Engineer with over 12 years of experience. We handle the outreach and the scheduling, so your team can focus on having productive, technical first conversations that move deals forward. The CRM tracks engagement in real time, ensuring follow-ups are timely and targeted, and giving your team full visibility into the pipeline.

This outbound process is designed to systematically increase your number of quality “at-bats”—the early conversations that open the door to new business. By combining precise list building, targeted multi-channel outreach, and a 7-touch email sequence, we generate consistent discovery meetings with the right prospects. Each meeting is a chance to qualify a lead, understand their needs, and position your solution effectively—whether it’s taken by your engineering team or our seasoned Sales Engineer. The more conversations you have with the right people, the more opportunities you create to convert interest into revenue. Over time, this approach builds a predictable pipeline that leads to more deals closed and accelerated growth.